Wix vs STUDIO: A Detailed Comparison | 7 Key Points from Design Flexibility to Pricing

Among web creation tools, Wix (https://wix.com/) and STUDIO (https://studio.design/ja) are two of the most popular no-code platforms. Whether you’re a beginner looking to create a website, a designer aiming for full creative control, or a business user needing a professional site, choosing between these two can be challenging.

This article compares Wix and STUDIO across seven key aspects: design flexibility, ease of use, features, pricing, performance, support, and best use cases. We will break down their differences and help you decide which platform best suits your needs.

1. Design Flexibility (Templates & Customization)

Wix: Extensive Templates with Easy Customization

• Offers over 800 templates categorized by industry and purpose
• Customization of colors, fonts, and layouts is intuitive
• Not entirely freeform, as customization is based on templates
• Ideal for beginners who want professional-looking sites quickly

STUDIO: Full Creative Control with a Blank Canvas

• Offers templates but also allows full custom design from scratch
• Drag-and-drop elements anywhere without restrictions
• Fully responsive by default, ensuring smooth mobile and desktop layouts
• Best suited for users who want pixel-perfect customization

👉 Wix is best for quick, professional designs, while STUDIO is ideal for full creative control.

2. Ease of Use (Beginner-Friendly & Intuitive UI)

Wix: Highly Beginner-Friendly

• Drag-and-drop editor with WYSIWYG (What You See Is What You Get) interface
• “Wix ADI” (Artificial Design Intelligence) can auto-generate a website based on user inputs
• Japanese menus and tutorials make it easy for beginners

STUDIO: Clean, Design-Focused Interface

• More design-oriented UI, requiring an understanding of element hierarchy
• Intuitive visual editor, but initial learning curve may be steeper for complete beginners
• Once mastered, offers more precise control over layouts

👉 Wix is better for beginners, while STUDIO offers more design flexibility for experienced users.

3. Features (E-commerce, SEO, Animations, etc.)

Wix: Feature-Rich & Highly Scalable

• Built-in blogging, photo galleries, e-commerce, booking systems, and membership sites
• Wix SEO Wiz helps users optimize their site for search engines
• Supports various animation effects like fade-in, slide-in, etc.

STUDIO: Minimalist but Powerful for Designers

• Blog CMS available, but category page management is manual
• No built-in e-commerce, requiring external services like Shopify for online stores
• Supports SEO settings (title tags, meta descriptions, OGP settings), but lacks guided SEO tools like Wix
• Advanced animation capabilities, allowing smooth transitions and interactions

👉 Wix excels in features and scalability, while STUDIO is better for high-end design and animations.

4. Pricing (Free Plan & Subscription Costs)

Wix: Multiple Plans for Different Needs

• Free plan available (includes ads)
• Paid plans range from $10 to $50/month, including options with e-commerce support

STUDIO: Simple & Transparent Pricing

• Free plan available (includes ads)
• Paid plans start at ¥980/month (~$7) with a straightforward pricing model
• No built-in e-commerce; external services are required

👉 Wix offers more plan variety, while STUDIO is more affordable with a simpler pricing model.

5. Performance (Loading Speed & Responsiveness)

• Both platforms provide fast performance with proper optimization
• Wix includes automatic image compression and lazy loading for faster page speed
• STUDIO is fully responsive by default, ensuring mobile-friendly designs without extra tweaking

👉 Both platforms offer solid performance when optimized correctly.

6. Support (Help Center & Community Resources)

Wix: Extensive Official Support

• Japanese-language help center, chat, and phone support available
• Many online resources and tutorials in both English and Japanese

STUDIO: Strong Community Support

• Japan-based service with native Japanese support
• Active Slack community for user discussions and troubleshooting

👉 Wix offers strong official support, while STUDIO has an active user community for assistance.

7. Best Use Cases

Conclusion

• Wix is best for beginners and users who need a feature-rich, easy-to-use platform.
• STUDIO is ideal for designers and users who prioritize creative freedom and visual customization.

Both are excellent tools, so choose based on your goals and workflow needs!