Marketing “Cherry-Picking” — The Line Between Smart Selection and Misleading Curation (with Examples, Templates, and Tactics for Intangible Products) Summary (Inverted Pyramid): Cherry-picking refers to the practice of showcasing only…
Understanding the Difference Between Target Audience and Persona: Marketing Basics Introduction: Two Essential Concepts in Marketing When planning or selling a product or service, understanding the concepts of “target audience”…
The Monty Hall Problem: The Curious Gap Between Intuition and Probability Introduction: Who Benefits from Learning About This Problem? At first glance, the Monty Hall Problem seems like a simple…
The Relationship Between Environment and Value: Business Strategies Learned from Water By examining the concept of value through the everyday resource of “water,” we can uncover perspectives essential for business…
Neuroscientific Sales: Techniques to Elicit “Desire” Through a Scientific Approach Introduction In recent years, advancements in neuroscience have revealed the mechanisms behind human decision-making and behavior. By applying these insights…
Neuro-Selling: A New Sales Approach Utilizing Neuroscience Introduction In recent years, advancements in neuroscience have shed light on the human decision-making process. As a result, new methods have emerged in…
Opening a Corporate Account with a Major Japanese Bank: Key Strategies to Build Business Credibility In recent years, due to the tightening of anti-money laundering (AML) regulations, it has become…